London-Based Kuckian Beauty Is Including Real Crystal Diamonds With Their Lipsticks

September 11 02:54 2021

London based beauty brand Kuckian announces its now delivering a product experience unlike anything we’ve seen.

In an interview with Founder & CEO John Kuckian, he told us they’ve reimagined the common lipstick, using steel in the caps of theirs for added weight, diamonds in their box and an added scent that’s “scrumptious and to die for”. Their intension is to create an uber-luxurious experience inside every package.

Kuckain Beauty launched in 2017 with a range of lipsticks – know as the Liquid Velvet Supremé Collection – since launch they’ve added new shades, made enhancements to the formula and developed the packaging. 

Beauty Correspondent Nicola Sterling told us “Finding a respected brand with a 100% Vegan & Cruelty Free offering is difficult nowerdays, since most large brands cave in to animal testing. Kuckian is obviously going in a forward-thinking, sustainable direction.”

In an exclusive interview with 17 Agency, Kuckian gave us a statement on the addition of crystal diamonds to their boxes.

“We make small enhancements to our products each year as part of our commitment to that. We deliver our customers nothing short of the best, and that’s why we have such a high repurchase rate. We only use the highest quality ingredients and we go above and beyond with the packaging experience.” – John Kuckian, Founder & CEO

“Our decision to include authentic, natural, crystal zircon diamonds, and superior to cubic zirconia, in every box comes at no cost to the environment. Instead of cutting back and weakening the product experience for our customers, we instead participate heavily in recycling and tree-planting programmes. It’s our top priority to make our products as Carbon Neutral as possible without compromising on the product experience, because that contributes to our customers having the most luxurious & guilt-free product experience. Our packaging 100% recyclable and has been since Day 1.”

Liquid Velvet Supremé Lipsticks by Kuckian are available at and a selection of retailers. 

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